Your Cart is Empty

November 26, 2020 3 min read

These Melbourne women-led businesses are some great options to snag a bargain and keep your dollars local this Black Friday.

Like so many “traditions” that come across from the pond to Australia, Black Friday is a pretty firm calendar date for amazing sales online and in-store. We’ve seen some amazing deals circulating this week and it’s extremely heartening to read messages around supporting local business this year for personal shopping and into the Xmas season. 

We’ve handpicked some amazing women-led, Melbourne based businesses who have some incredible Black Friday deals for you! The best way for small-business to move forward is with local support, so if you see something you love make sure you share it far and wide! 

Happy shopping!


Ethical, sustainable and lifesaving. What more could you want from a pair of jeans? Justice Denim makes gorgeous handcrafted denim pieces with a conscience in Melbourne. Each pair of Justice jeans you buy will fund four weeks of life-changing education for a young girl who has been rescued from slavery. 

They are offering a massive $50 off when you shop online. No code required just head  here to get the discount.  



Body-positive meets kick-ass homewares? Yes please! Whilst not technically “fashion” we couldn’t go past the amazing range of bath mats at Maisey and Oscar. Need an early morning “I can do it!”? Look no further! 

Run by an amazing Melbourne based women-led team, they’re offering 20% off with the code BF2020. Limited to one use per customer.  Head here to pick up a morning pick-me-up! 



Founded in 2011 by inspirational entrepreneur Jennie Giesker, The Shirt Muse is an Australian fashion brand focused on empowering women in business through fashion. They believe in the power of a button up shirt as your armour and daily reminder to back yourself. 

Focused on creating practical business wear with a feminine edge, they are offering a huge 40% off storewide!  Head here to arm yourself with some powerful, practical and flawlessly feminine workwear. 



We are lusting over pretty much every statement piece from inSync design. Melbourne handmade, women-led by Iris Saar Isaacs, the inSync team is meticulous when designing and making each piece. 

inSync are offering 15% off all full-price items, exclusively to you with the code SheLion15, available to 30 November only, plus FREE SHIPPING! If you spend more than $150 you also get a free gift.  Head here to shop their sale, we think these will be incredible Xmas gifts!



We’re Melbourne based, entirely women-led and designed and we’re having a MASSIVE Black Friday sale too! We exist to empower people to #walkfearlessly armed with a bag that helps you carry everything you need to conquer the day. Without looking like a manky old briefcase. 

All our premium leather handbags, wallets and card-holders in the She Lion online store start from 30% off with some lines, at 40, 50 and 60% off clearance prices. This includes some items never before reduced.  Head here to shop the She Lion Black Friday sale. 

Also in The #WalkFearlessly Blog

SmartCompany shares the story of 22 businesses coming together to Support Local

July 15, 2021 1 min read

Huge thanks again to SmartCompany for sharing a bit more behind the scenes on this fantastic story of 22 businesses coming together to create something truly special - a story about grit, resilience, and an amazing community of business owners coming together to support one another to send a powerful message - supporting local is personal and, actually… together, we can.
Read More
100% Australian Made Sweatshirts
Actually, We Can!

July 12, 2021 3 min read

COVID19 dramatically changed the need our product serves, it turns out people don’t need fancy bags to carry their laptop around the house!

I knew that the business needed to transform to survive. Armed with the mantra, “Actually, I can” (and little knowledge about whether we actually could) we pivoted to create an entirely new product category, intending to inspire and stimulate customers to buy local.

Read More
2021 EOFY SALE - Take 25% off!
2021 EOFY SALE - Take 25% off!

June 22, 2021 1 min read

We're here to help make tax time a bit more palatable!


Did you know that many people can claim their trusty She Lion tool of the trade at tax time*? We're so serious about the EOFY that we host our BIGGEST annual discount sale to celebrate all things June 30th. Find out more...
Read More