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Throughout this journey, we've realised that anticipating change is the linchpin. It launches you forward, handing you control to shape your story's upcoming chapters.
The past 8 and a half years of She Lion have been a whirlwind of triumph and grit, with change and disruption as our constant companions. And now, once again, change is here.
As we reshape to align with this new strategy, we are:
The idea of a distinctive work bag with organisational interiors that defied norms, putting the woman in focus, was groundbreaking as we navigated corporate offices pre-COVID.
Then, enter the pandemic, changing the rules of the game and reshaping the problems we addressed. Swiftly, we joined forces with 22 businesses, uniting around a vision to spotlight Australian manufacturing capabilities and embrace backyard potential during lockdown.
While Australian-made apparel isn't new, our "zero-to-wear" approach was. Our case caught the attention of the Australia Fashion Council and Creative Victoria, championing it as a tool to drive funding and investment in local production.
Now, a workplace revolution – our new twist.
In the spirit of revisiting our roots to sprint ahead and meeting the market's request for more, we are:
Our brand, She Lion, was always about making a difference and empowering women on diverse paths while juggling the many additional things that we, as women, often have to manage. It has always been about demonstrating that doing things differently is not just possible – it's transformative. This evolution is a testament to that ethos, and we look forward to you joining us on this new path.
Thank you for supporting me and the team through the amazing transformation of She Lion from one idea to where we are today.
I can't wait to introduce you to the new streamlined website and walk fearlessly through our new vision for the business.
The She Lion Community (you) comprises an incredible mix of talented and inspirational people who are fearless leaders, professionals, motivators, agitators and everything in between.
We recently asked this question to our community: “If you could carry one piece of advice in your bag for life or business and beyond, what would it be?" with a $300 She Lion voucher up for grabs to thank the winner for their answer.
With the right mindset and techniques, you can turn obstacles into opportunities. Introducing She Lion's 3P Framework (TM): Perception, Pragmatic Positivity, and Prolific Creativity. Let's dive in!
